Transform your Life, Intentionally
Take control of your next chapter with clear intentions and decisive action. Gain the insights and strategies to reduce overwhelm, find balance, and thrive on your own terms.
Hi I’m Brandon Smith, and I help Managers and Executive Leaders create sustainable professional lives.
With nearly two decades of experience—from the service industry to Fortune 500 boardrooms—I’ve developed a broad and deep perspective on what it takes to lead successful transitions. Whether it’s guiding an individual, a team, a large corporation, or managing relationships with stakeholders and customers, I understand the complexities of moving from point A to point B with clarity and purpose. My work in over 10 countries has shown me that trust, intentionality, and alignment are the keys to sustainable growth, no matter the setting.
I’ve dedicated my career to helping senior executives cut through distractions, define their vision, and create actionable plans. Now, I’m focused on guiding individuals through their own transitions—helping them align with their true intentions and take purposeful steps toward their next chapter.
"Brandon has a unique way of making you feel comfortable and seen right from the start. His coaching has helped me effortlessly tap into a deeper level of consciousness and get to know myself better."
– Head of People Strategy and Analytics | Big Tech
How to Work With Me
Coaching:
Navigate Transitions with Confidence
Feeling overwhelmed and unsure how to move forward? My coaching offers guidance, fresh perspective, and a clear path. Together, we’ll cut through the noise, challenge your assumptions, and create intentional next steps. Using Functional Trust, you’ll simplify decisions and strengthen key relationships.
Break the Conflict Cycle with Functional Trust
You’re here because you’re skilled at juggling countless responsibilities—but the endless stream of obligations is weighing you down.
The real challenge? You’re buried under distractions, letting new tasks and demands pile up because you’re already stretched too thin to manage them effectively. These distractions are keeping you stuck, preventing you from making the big changes you know you need to make to move into the next phase of your life.
If you feel like you’re drowning, you’re not alone.
The constant barrage of new obligations adds to the overwhelm, making it easy to let things slip through the cracks while you focus on what feels most urgent. The longer you stay in this reactive cycle, the harder it becomes to transition to where you want to be.
I’ve been there—sitting at a crossroads, unable to move forward.
I felt frustrated and stuck, knowing I needed to change but unsure how. Even though I had helped organizations and teams through transitions throughout my career, I realized I hadn’t applied that same deliberate, intentional approach to myself. When I turned my focus inward and got specific about what I truly wanted, everything changed. By eliminating distractions and becoming intentional, I finally found the clarity and direction to make those big life transitions happen.
Introducing: Functional Trust
The Glue That Holds Your Transition Together
Traditional trust often focuses on psychological safety, but this can hold you back from making the bold transitions you need.
However, Functional Trust is different—it’s rooted in Competence, Reliability, and Sincerity, and it’s what enables successful coordination of action during times of change. By getting clear on who you are and what brings you energy, and by mapping out exactly what you want, you’re actively demonstrating these tenets.
Like Maslow’s Hierarchy of Needs, Functional Trust provides the foundation for higher levels of achievement—showing that you know what to do, will follow through, and are sincerely aligned with your goals. This process transforms not only how you collaborate with others but how you approach your own growth, making it a powerful tool for navigating any transition.
Traditional Trust vs. Functional Trust in Transitions
You can tell whether you’re operating under Traditional Trust or Functional Trust by the mindset you bring to a transition.
Traditional Trust
A moral assessment seeking psychological safety, often creating hesitation as you seek reassurance from others.
- “Can I trust that you won't make me look bad?”
- “Can I trust that you won't mess this up?”
- “Can I trust that you won't sell me out?”
functional Trust
A risk assessment which measures the likelihood of successfully coordinating action.
- “Can I trust that I know what I’m doing and have the skills to move forward?”
- “Can I trust myself to stay accountable and follow through on my goals?”
- “Can I trust that I'm clear on what I truly want and that I’m acting in alignment with those desires?”
By embracing Functional Trust, you shift the focus inward, empowing you to navigate transitions intentionally, knowing you have the tools and self-trust to come through.
The Functional Trust Framework:
Your Path to Intentional Transformation
To create meaningful change, we start by building Functional Trust within yourself—an intentional process that empowers you to identify who you are, define what you truly want, and create a clear plan to get there. Here’s how the journey unfolds:
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1. Who You Are: Discover Your Archetype
We begin by exploring your core identity through an Archetype Assessment. This helps you understand your natural strengths, behaviors, and patterns, so you can clearly define who you are at this stage of your life. Knowing yourself is the first step toward aligning your actions with your true purpose.
2. What You Want: Dream with Intention
Next, we dive deep into self-inquiry and reflection to uncover what truly matters to you. By getting quiet and listening to what’s in your soul, you’ll connect with your most sincere desires. This stage is about dreaming the dream, but with the clarity and sincerity that Functional Trust requires. It’s not just about surface-level goals—it’s about finding the vision that will sustain you.
3. How to Get It: Plan and Execute with Confidence
With clarity and sincerity established, we move into action planning. Using tools like calculators, scorecards, and strategic frameworks, we’ll map out a practical, step-by-step plan to achieve your vision. Here, the principles of Competence, Reliability, and Sincerity come into play—ensuring that you have the skills, the accountability, and the alignment to turn your dream into reality.
This three-part process helps you build Functional Trust from within, guiding you from self-discovery to strategic execution. Whether you’re navigating a career shift or a life transition, this framework provides the clarity, confidence, and intentionality needed for lasting transformation.
“Brandon’s warmth and openness makes it incredibly easy to connect with him from the start of any coaching conversation. He created a safe space for me to dig deeper into topics that have been traditionally challenging for me and helped me discover some new perspectives that inspired me to take action."
– Enterprise Development Lead | FinTech
A Clear Path to Your Next Chapter
Through the Functional Trust Framework, you’ll gain the clarity and structure needed to stop running on autopilot and live with purpose. Once you have the right direction, you’re unstoppable. Here’s what you can expect:
Clear Frameworks and Structure
You’ll have a solid, actionable plan, knowing exactly where you’re headed and how to get there.
Confidence in Your Path
With clarity and direction, you’ll move forward with confidence, equipped to handle any challenge.
Stronger Connection to Purpose
You’ll align your life with what truly matters, finding deeper meaning and fulfillment.
Emotional Resilience
You’ll develop the resilience to navigate setbacks and keep progressing.
Clarity and Focus
No more second-guessing—you’ll have the focus needed to move through transitions effectively.
Living with Intention
By shifting off autopilot, you’ll approach each day with clear purpose and control.
